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Augmented Dining
Mood Marketing
Vintage Recall
Atypical Training
Mobile Markdowns
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Eco-centric
Encouraged Dialogue
Playground Pin-Ups
Corporate Contempt
Macho Marketing
Social Media Inflation
Strange Attraction
Low-Tech Love
Workplace Workouts
FREEtail
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Maximum Security
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Concrete Jungle
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Clone Fascination
Beauty Tryvertising (UPDATE)
Appvertising
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Mood Marketing
Online campaigns elevate spirits, inspire interaction
Implications - For brands seeking new methods of gaining consumer attention, one way to enhance engagement and interaction is through mood-boosting, inspiring campaigns that not only involve consumers but also make them feel good at the same time. Athletic brands such as Nike have been known for doing this (sports products tend to lend themselves to motivational themes), but inspiring, mood-based messaging can extend to different product types, from beverages to skincare products, as well.
| Score: 5 |
Mild
Top 6 Examples:
Date Range:13,545 Total Clicks May 11 - Oct 11 |
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Featured Examples | |||||||||||
Motivating Interactive CampaignsSaucony's Athletic Ad Campaign Asks Users to Find Their StrengthAthletic company Saucony has made a huge step towards expanding its impact in the marketplace with a new ad campaign entitled 'Find Your Strong.' Saucony asks its customers to look inside themselves to… [More] |
Drink-Buying AppsThe TGIFriday's Buy a Beer Campaign Allows You to Buy Rounds for Your FriendsThe TGIFriday's Buy a Beer campaign is as simple as it sounds.
TGIFriday's has managed to come up with a campaign that gets a user to like the company's Facebook fan page and then have an option of buying… [More] |
Soda Scavenger HuntsCoca-Cola and SCVNGR's Interactive Happiness in Numbers Game is for FriendsCoca-Cola and SCVNGR's Interactive Happiness in Numbers game is the perfect way for American teens to kill some time this summer.
The interactive idea is a partnership between the soda brand and Internet… [More] | |||||||||
Intimacy-Inviting CampaignsNivea 'A Million Moments of Closeness' PromotionThe Nivea 'A million moments of closeness' promotion is part of its larger, integrated marketing campaign '100 years skincare for life,' which kicked off earlier this year to celebrate the skincare brand's… [More] |
Youth-Inspiring Campaigns'Levi's Legacy' Video Encourages Positive ChangeLevi's Go Forth campaign, which aims to inspire youth to bring about positive change through social, cultural and environmental initiatives, is going global with the release of its first international… [More] |
Personalized Gum AdvertisingThe New Mentos Up2U Ad Campaign Gets InteractiveThe new Mentos Up2U ad campaign seeks to provide consumers with a a two-flavored pack of gum and get the public's opinion on which flavor they prefer.
In addition to television and magazine spots, the… [More] | |||||||||
