Mood Marketing

Online campaigns elevate spirits, inspire interaction
Implications - For brands seeking new methods of gaining consumer attention, one way to enhance engagement and interaction is through mood-boosting, inspiring campaigns that not only involve consumers but also make them feel good at the same time. Athletic brands such as Nike have been known for doing this (sports products tend to lend themselves to motivational themes), but inspiring, mood-based messaging can extend to different product types, from beverages to skincare products, as well.
SCORE: 4.4
Mild Top 6 Examples: 15,905 Total Clicks May 11 - Oct 11
Popularity
Activity
Freshness
DEMOGRAPHICS
Motivating Interactive Campaigns  - Saucony's Athletic Ad Campaign Asks Users to Find Their Strength
SCORE: 4.5
Warm 5,659 Clicks Pub: May 4, 11
Motivating Interactive Campaigns
Saucony's Athletic Ad Campaign Asks Users to Find Their Strength
Athletic company Saucony has made a huge step towards expanding its impact in the marketplace with a new ad campaign entitled 'Find Your Strong.' Saucony asks its customers to look inside themselves to… [More]
Drink-Buying Apps - The TGIFriday's Buy a Beer Campaign Allows You to Buy Rounds for Your Friends
SCORE: 4.9
Mild 2,856 Clicks Pub: Jun 12, 11
Drink-Buying Apps
The TGIFriday's Buy a Beer Campaign Allows You to Buy Rounds for Your Friends
The TGIFriday's Buy a Beer campaign is as simple as it sounds. TGIFriday's has managed to come up with a campaign that gets a user to like the company's Facebook fan page and then have an option of buying… [More]
Soda Scavenger Hunts - Coca-Cola and SCVNGR's Interactive Happiness in Numbers Game is for Friends
SCORE: 4.3
Mild 1,901 Clicks Pub: Jun 22, 11
Soda Scavenger Hunts
Coca-Cola and SCVNGR's Interactive Happiness in Numbers Game is for Friends
Coca-Cola and SCVNGR's Interactive Happiness in Numbers game is the perfect way for American teens to kill some time this summer. The interactive idea is a partnership between the soda brand and Internet… [More]
Intimacy-Inviting Campaigns - Nivea 'A Million Moments of Closeness' Promotion
SCORE: 4.1
Mild 1,859 Clicks Pub: Aug 28, 11
Intimacy-Inviting Campaigns
Nivea 'A Million Moments of Closeness' Promotion
The Nivea 'A million moments of closeness' promotion is part of its larger, integrated marketing campaign '100 years skincare for life,' which kicked off earlier this year to celebrate the skincare brand's… [More]
Youth-Inspiring Campaigns - 'Levi's Legacy' Video Encourages Positive Change
SCORE: 4.3
Mild 2,468 Clicks Pub: Aug 10, 11
Youth-Inspiring Campaigns
'Levi's Legacy' Video Encourages Positive Change
Levi's Go Forth campaign, which aims to inspire youth to bring about positive change through social, cultural and environmental initiatives, is going global with the release of its first international… [More]
Personalized Gum Advertising - The New Mentos Up2U Ad Campaign Gets Interactive
SCORE: 3.7
Mild 1,162 Clicks Pub: May 21, 11
Personalized Gum Advertising
The New Mentos Up2U Ad Campaign Gets Interactive
The new Mentos Up2U ad campaign seeks to provide consumers with a a two-flavored pack of gum and get the public's opinion on which flavor they prefer. In addition to television and magazine spots, the… [More]