Kia 'Drive Change: Court' Makes a Difference in a Beautiful Way

By: Vittoria Natarelli - Published: Aug 23, 2010 • References: facebook & youtube
The Kia 'Drive Change: Court' commercial turns a rundown parking lot into a beautiful and fun spot. The commercial actually brings change to the Second Base Youth Shelter in Toronto by creating a basketball court for the kids in just one day. Real change, no gimmicks.

With the heartwarming last line of "We can all drive change," the commercial gets people thinking about what they can do. The Kia 'Drive Change: Court' commercial is perfection. Stats for Charitable Car Commercials Trending: Older & Mild
Research: 1,379 clicks in 300 w
Interest: > 3 minutes
Concept: Kia Drive Change Court
Related: 81 examples / 62 photos
Segment: Neutral, 18-35
Comparison Set: 30 similar articles, including: car show spoof ads, hipster-morphing car commercials, and racist car commercials.