The lookbook for the Rodarte Opening Ceremony FW11 collection is lighthearted and amusing. The model in the images has been photographed in a specific manner to make it look as if he is a twin, triplet and quadruplet. The fashion is simple yet sophisticated in a casual way. The collection boasts a very youthful feel and will provide men with plenty of versatile style options.
Implications - A business that offers its clients products through which they are able to feel youthful and and sprightly will fare well among today's society. Aging consumers are constantly hard-pressed to put their freshest face forward while keeping up with young populations.