This California-based artist is proving that classical can be cool with his upbeat compositions. Vietti is a skilled violinist and an avid hip-hop fan and has decided to merge his passions into a pumpin' career. He uses his violin to record popular hip-hop songs with a classical twist. His songs make hip-hop beats classy and catchy, and even though they lack lyrics, listeners will be hooked.
Josh Vietti and his violin have been featured in commercials, and he has recently released a new album, which is available through iTunes. Hip hop fans will embrace these regal renditions by this music-meister. Josh Vietti blows the dust off classical music and proves that it isn't just for grandparents anymore.
Implications - Society is saturated with different musical styles spanning a wide variety of cultures and techniques. Although musical technologies are constantly improving, consumers still seek elements of classic styles in their music. The music industry should incorporate traditional elements into their productions, while also embracing new technologies to appeal to their demographics.