I can't remember the last time I actually laughed out loud during a car commercial until I saw the Land Rover LR4 Pathological Liar commercial. The Land Rover LR4 Pathological Liar commercial is cleverly written and focuses on a pathological liar breaking the truth to his girlfriend.
Somehow Land Rover has made living a lie look really funny. I love the direction Land Rover took here. With a slogan of "You'll Feel Safe Inside," Land Rover could have very well created a bland and boring commercial showing how the LR4 will keep you safe. Instead, they went the comedic route and boy, am I sure glad they did. Check out the commercial for yourself here. You'll love it, and no, I'm not lying.
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Research: 2,606 clicks in 259 w
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Concept: Land Rover LR4 Pathological Liar
Related: 65 examples / 50 photos
Segment: Males, 18-55
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