Two Pulled Diesel "Be Stupid" Ads Cause a Big Fuss
Ryan Hinkson — July 3, 2010 — Fashion
References: dailymail & adweek.blogs
You probably have seen some of the Diesel 'Be Stupid' ads here on Trend Hunter before; now two banned Diesel 'Be Stupid' ads are causing quite the fuss. The award-winning banned Diesel 'Be Stupid' ads are definitely their most controversial.
Both are captioned "Smart may have the brains but stupid has the balls!" One features a young lady on a ladder flashing a security camera, while the other features a bikini-clad woman photographing the inside of her bikini bottom. Apparently the marketing minds at Diesel are the smart ones.
Both are captioned "Smart may have the brains but stupid has the balls!" One features a young lady on a ladder flashing a security camera, while the other features a bikini-clad woman photographing the inside of her bikini bottom. Apparently the marketing minds at Diesel are the smart ones.
Trend Themes
1. Controversial Advertising - Marketers can push boundaries and generate buzz by creating provocative ads that spur conversation and debate.
2. Shock Value Marketing - Brands can leverage provocative content to attract attention and drive social media engagement to develop customer loyalty
3. Risk-taking Marketing - Brands that are willing to take risks can create disruptive messaging that resonates with customers and helps to differentiate from competitors.
Industry Implications
1. Advertising - Marketers can consider using controversial and provocative ads to generate buzz and foster conversation around products and services.
2. Fashion - Fashion brands can leverage provocative and edgy content to attract attention, engage audiences, and increase brand loyalty.
3. Retail - Retailers can create ad campaigns that challenge conventional thinking to develop deep connections with customers and drive repeat business.
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