The Bling Bling Shopping Family is made up of more wacky characters than your last relative reunion so be prepared to start saving your cash and reconsidering your complaints about your outlandish ancestors.
The rap campaign released by ad agency Sofa Experience Communications, was made to promote a coupon booklet being offered to a large shopping center in Barcelona. Looking like something you'd see on MTV rather than QVC, the short ad features a gold-covered family gyrating to the beat of dynamic discount lyrics.
The Bling Bling Shopping Family is led by the clans diamond-draped patriarch that points out why it's necessary to pick up take advantage of savings, reinforced by sultry winks and lip-licking vikings. This is one coin-conscious crew that will hopefully help the shopping center be blessed with the viral video Midas touch.
Stats for Flashy Coupon Campaigns
Trending: Older & Mild
Research: 750 clicks in 241 w
Interest: > 3 minutes
Concept: Bling Bling Shopping Family
Related: 66 examples / 51 photos
Segment: Neutral, 18-35
Comparison Set: 24 similar articles, including: 25 weird blinged-out objects, power button bling, and blinding bling chronographs.
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