Saatchi & Saatchi's London Launch of the ‘Goo on the Loose' Search

By: Tisah Tucknott - Published: Jun 5, 2009 • References: cremeeggtwisted & digitalbuzzblog
Although Easter has already come and gone, Saatchi & Saatchi London has launched a new campaign called "Goo On The Loose" that has people participating in a wild egg hunt.

The exciting campaign is to promote Cadbury’s Creme Egg Twisted, and has Internet users searching for an egg that has mysteriously gone missing. After signing up as a CIA agent (Cadbury’s Intelligence Agency) the game takes you through Google Maps while tips are sent via Twitter.

The winning prize is either a luxurious holiday in Morocco or a cash prize of $33,000. Stats for Virtual Egg Hunts Trending: Older & Chilly
Research: 1,465 clicks in 364 w
Interest: 3.2 minutes
Concept: Virtual Egg Hunts
Related: 46 examples / 35 photos
Segment: Neutral, 18-35
Comparison Set: 17 similar articles, including: creative concert contests, brandport sweepstakes, and virtual dress-up contests.