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Saatchi & Saatchi's London Launch of the ‘Goo on the Loose' Search

By: Tisah Tucknott - Published: • References: cremeeggtwisted & digitalbuzzblog
Although Easter has already come and gone, Saatchi & Saatchi London has launched a new campaign called “Goo On The Loose” that has people participating in a wild egg hunt.

The exciting campaign is to promote Cadbury’s Creme Egg Twisted, and has Internet users searching for an egg that has mysteriously gone missing. After signing up as a CIA agent (Cadbury’s Intelligence Agency) the game takes you through Google Maps while tips are sent via Twitter.

The winning prize is either a luxurious holiday in Morocco or a cash prize of $33,000. Stats for Virtual Egg Hunts Trending: Older & Chilly
Traction: 1,380 clicks in 280 w
Interest: 4 minutes
Concept: Virtual Egg Hunts
Related: 20 examples / 15 photos
Segment: Neutral, 18-35
Comparison Set: 7 similar articles, including: creative concert contests, brandport sweepstakes, and virtual dress-up contests.