Although Easter has already come and gone, Saatchi & Saatchi London has launched a new campaign called "Goo On The Loose" that has people participating in a wild egg hunt.
The exciting campaign is to promote Cadbury’s Creme Egg Twisted, and has Internet users searching for an egg that has mysteriously gone missing. After signing up as a CIA agent (Cadbury’s Intelligence Agency) the game takes you through Google Maps while tips are sent via Twitter.
The winning prize is either a luxurious holiday in Morocco or a cash prize of $33,000.
Stats for Virtual Egg Hunts
Trending: Older & Chilly
Research: 1,465 clicks in 360 w
Interest: 3.2 minutes
Concept: Virtual Egg Hunts
Related: 25 examples / 19 photos
Segment: Neutral, 18-35
Comparison Set: 9 similar articles, including: creative concert contests, brandport sweepstakes, and virtual dress-up contests.
Virtual Egg Hunts
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