The new BBM6 FourSquare application is a testament to consumer desire for further smartphone-social media integration.
The integrated BBM6 FourSquare app allows users to share elements of their Blackberry with their friends. For instance, if I was playing a game on my Blackberry and I wanted some company, I could invite other BBM contacts into the game without disrupting our conversation. The BBM6 FourSquare app also allows users to share information FourSquare on FourSquare badges.
Over the last few months, Research in Motion (RIM) has taken a beaten from the public and critics alike, who questioned whether the once-dominant smartphone company could rebound from the battering the iPhone has put on them. It will be an uphill battle, but with innovations like the BBM6 FourSquare app, RIM is making it clear that they are not going to take this laying down.
Stats for Scene Setting Smartphone Apps
Trending: Older & Mild
Research: 849 clicks in 252 w
Interest: > 3 minutes
Concept: BBM6 FourSquare
Related: 40 examples / 31 photos
Segment: Males, 12-55
Comparison Set: 15 similar articles, including: semi-autonomous cars, top 35 commuting innovations in may, and voltage-boosting usb cables.
Scene Setting Smartphone Apps
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