The new BBM6 FourSquare application is a testament to consumer desire for further smartphone-social media integration.
The integrated BBM6 FourSquare app allows users to share elements of their Blackberry with their friends. For instance, if I was playing a game on my Blackberry and I wanted some company, I could invite other BBM contacts into the game without disrupting our conversation. The BBM6 FourSquare app also allows users to share information FourSquare on FourSquare badges.
Over the last few months, Research in Motion (RIM) has taken a beaten from the public and critics alike, who questioned whether the once-dominant smartphone company could rebound from the battering the iPhone has put on them. It will be an uphill battle, but with innovations like the BBM6 FourSquare app, RIM is making it clear that they are not going to take this laying down.
What Makes This Trend Stand Out
- Smartphone-social Media Integration
- Opportunity for businesses to develop apps that seamlessly integrate smartphone functionality with social media platforms.
- In-game Social Networking
- Potential for disruptive innovation by creating apps that allow users to invite friends to join them in games without interrupting conversations.
- Location-based Sharing
- Opportunity for companies to create apps that enable users to share their location and interact with others nearby on social media platforms like FourSquare.
Sectors Adopting This
- Mobile App Development
- Mobile app developers can tap into the trend of smartphone-social media integration to create innovative apps.
- Gaming Industry
- The gaming industry can explore the trend of in-game social networking to enhance user engagement and create new gaming experiences.
- Location-based Services
- Companies in the location-based services industry can leverage the trend of location-based sharing to offer personalized recommendations and enhance social interactions.
