Intensified Test Drive

Automakers use augmented trials to capture buyer interest
Implications - Because buying a car is a big decision, automakers know that they must do everything they can to ease customer apprehension. While consumers have traditionally made their decisions via test drives around the neighborhood, today’s car brands are offering a much more intensified trial experience, including virtual test driving apps and even full indoor race tracks. In such a competitive industry, any way a brand can give consumers more peace of mind—as well as an exciting experience, if possible—will give it a leg up above the rest.
SCORE: 3.1
Untested Top 6 Examples: 18,913 Total Clicks Dec 10 - Nov 11
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DEMOGRAPHICS
Augmented Reality Driving Apps - The Volkswagen Norway App Guides You Your Way
SCORE: 3.7
Mild 5,218 Clicks Pub: Mar 22, 11
Augmented Reality Driving Apps
The Volkswagen Norway App Guides You Your Way
Take a test drive with the new Volkswagen Norway App, an iPhone application which allows users to cruise the latest models and innovations right off the latest print ads. The augmented reality app is… [More]
Revived Ride Pop-Up Parties - Buick Regal Amazes All at Wired Store ‘Regal Remix' Event
SCORE: 2.7
Mild 4,791 Clicks Pub: Dec 16, 10
Revived Ride Pop-Up Parties
Buick Regal Amazes All at Wired Store ‘Regal Remix' Event
(SPONSORED) On December 8th, Trend Hunter had the opportunity to visit the Wired pop-up store ‘Regal Remix’ event in New York City sponsored by Buick. There were so many cool gadgets and toys at the event… [More]
Off the Wall Auto Ads - The Hyundai Accent 3D Project Mapping Video Spotlights the 2012 Accent
SCORE: 3.3
Untested 2,192 Clicks Pub: Apr 16, 11
Off the Wall Auto Ads
The Hyundai Accent 3D Project Mapping Video Spotlights the 2012 Accent
I can safely say that I am buy-curious after seeing the new Hyundai Accent 3D Projection Mapping video. Hyundai was recently in Malaysia pushing the 2012 Accent with this kickass publicity stunt that saw… [More]
Indoor Test Tracks - The Audi 2011 Frankfurt Auto Show Pavilion Blows Competitors Out of the Water
SCORE: 4
Untested 4,037 Clicks Pub: Jun 22, 11
Indoor Test Tracks
The Audi 2011 Frankfurt Auto Show Pavilion Blows Competitors Out of the Water
There is one car company that is currently trying to blow its competitors out of the water and by the looks of the Audi 2011 Frankfurt Auto Show pavilion, I think you can quickly figure out which one that… [More]
Virtual Test Driving Sites - The Collaborative Fund Teaches About Car Sharing
SCORE: 2.3
Untested 310 Clicks Pub: Oct 31, 11
Virtual Test Driving Sites
The Collaborative Fund Teaches About Car Sharing
The Collaborative Fund is a phenomenal website and key point of entry for anyone looking to get involved with a car sharing program, but who might not know where to begin. The site is filled with detailed… [More]
Stat-Tracking Auto Trials - The Ford Get More than a Test Drive Event Adds a Competitive Element
SCORE: 1.8
Untested 2,365 Clicks Pub: Sep 24, 11
Stat-Tracking Auto Trials
The Ford Get More than a Test Drive Event Adds a Competitive Element
Ford is putting a fun new spin on the typically tame test drive with the new Ford Get More than a Test Drive event. The event lets drivers test out the 2012 Ford Focus on an atypical test drive course.… [More]