Automakers use augmented trials to capture buyer interest
Implications - Because buying a car is a big decision, automakers know that they must do everything they can to ease customer apprehension. While consumers have traditionally made their decisions via test drives around the neighborhood, today’s car brands are offering a much more intensified trial experience, including virtual test driving apps and even full indoor race tracks. In such a competitive industry, any way a brand can give consumers more peace of mind—as well as an exciting experience, if possible—will give it a leg up above the rest.
Trend Themes
1. Intensified Test Driving - The trend of offering intensified trial experiences, such as virtual test driving apps and indoor race tracks, is providing consumers with more peace of mind and an exciting experience, giving car companies a competitive advantage.
2. Augmented Reality Driving - Automakers are using augmented reality driving apps to engage directly with consumers, allowing them to experience new car models and innovations through print ads and keeping them up-to-date on new information.
3. Interactive Auto Ads - Projected publicity stunts like the Hyundai Accent 3D Projection Mapping video are becoming increasingly common as auto advertisers look for new, interactive ways to stand out in an increasingly crowded market.
Industry Implications
1. Automotive Industry - Companies in the automotive industry are embracing technology like augmented reality apps, indoor test tracks, and stat-tracking auto trials to offer more engaging and interactive experiences for customers.
2. Advertising Industry - The advertising industry can take advantage of advancements in technology to create more interactive and engaging auto ads that stand out to consumers.
3. Eco-friendly Industry - Car sharing networks tap into the eco-friendly movement and offer financial incentives for consumers, providing companies in the eco-friendly industry with opportunities to introduce an eco component into their brand identity.
6 Featured, 47 Examples:
422,076 Total Clicks
Date Range:
Dec 10 — Nov 11
Trending:
Untested
Consumer Insight Topics:
