DEMOGRAPHICS
ALL TRENDS
Repackaged Convention
Style Streaming
Intensified Test Drive
Social Media Scorn
E.T. Architecture
Back Country Chic
Illumiwear
Home-Based Retreats
Hip-Hopvertising
One for One
Haute Healthcare
Sensory Design
Odd Pop-Ups
Projection Tech
Youthspiration
Embracing Kitsch
Variable Design
Pop Beauty
Clown Couture
Augmented Dining
Mood Marketing
Vintage Recall
Atypical Training
Mobile Markdowns
Bizarre Beautification
Eco-centric
Encouraged Dialogue
SAMPLE PRO TREND - Subscribe to access 1700 more >
Style Streaming
Live online runway shows cater to a global audience
Implications - While Fashion Week is still a much-anticipated event in the cities in which they are hosted, they leave out an entire population of fashion-loving consumers whose geographical location or financial position prevent their attendance. And although in the past, fashion shows were meant for retail buyers and high fashion consumers only, today’s fashion market has broadened substantially, meaning that every customer is an important one. As such, live stream fashion shows provide designers with the ability to reach all of their customers, regardless of geography or budget.
| Score: 4.3 |
Mild
Top 5 Examples:
Date Range:10,166 Total Clicks Dec 10 - Nov 11 |
| Popularity | |
| Activity | |
| Freshness |
Featured Examples | |||||||||||
Revolutionary Online RunwaysWieden + Kennedy Tokyo Unveils ‘More with Google' CampaignThe ‘More with Google’ campaign is a branding initiative in Japan spearheaded by global ad agency Wieden + Kennedy. Although the point of the commercial is to expand Google’s reach in Japan by boasting… [More] |
Live Stream Runway ShowsMarc Jacobs Gives You a Live Look at Its Fall 2011 LineAs the Marc Jacobs Fall 2011 runway show was streamed online, fans from all over the world tuned in to see the brand's latest collection modeled down the catwalk. During the show, viewers were also encouraged… [More] |
Web-Based Fashion ShowsKsenia Schnaider Presents an All-Internet RunwayThe Internet became the new podium for the ready-to-wear collections from Ksenia Schnaider`s studio during the Mercedes-Benz Fashion week in Kiev.
The designer made this decision due to the new opportunities… [More] | |||||||||
Virtual Real-Time RunwaysFashForward Breaks Down Elite Fashion Barrier With Online StreamingFashForward streams fashion events from all over the world to anyone with an Internet connection. The Singapore-based start-up is aiming to break down the boundary of the fashion world and make it accessible… [More] |
Visceral Online RunwaysThe World's First Augmented Reality Fashion Show Debuts On the InternetAfter Theater Products was forced to cancel their fashion presentation due to the Tohoku earthquake and tsunami, the design studio teamed up with the digital artists at AR Sankyodai to create the world's… [More] | ||||||||||
