Vivienne Tam unveiled a hot new fashion accessory at her fashion show during Bryant Park’s Mercedes Benz Fashion Week - a red hot HP laptop with her signature peony design.
The HP Vivienne Tam edition laptops made their debut down the runway looking like the latest designer clutch bags. This is an innovative move by a computer company to seek out a top designer to makeover their high tech products into high fashion must-haves. Tam also redesigned the accessories and packaging including a complimentary embroidered storage sleeve.
Her peony design was inspired by Tam’s ‘China Chic’ style, a blend of East and West. The peony is the national flower of China and symbolises beauty, prosperity, good fortune and happiness.
Tam said of her collaborative project,"The notebook is a true reflection of the needs of a modern woman who cares about fashion but is also passionate about her technology. I wanted to create a notebook that would appeal to women of all ages, ethnicities and income levels across the globe."
HP has also launched Vivienne Tam’s virtual fashion catwalk where you can fun with fashionable outfits.
Stats for High Tech Fashion Runways
Trending: Older & Average
Research: 16,767 clicks in 398 w
Interest: 4 minutes
Concept: High Tech Fashion Runways
Related: 61 examples / 47 photos
Segment: Females, 12-55
Comparison Set: 22 similar articles, including: hp laptop goes way retro, real designers in virtual worlds, and year of the rat.
High Tech Fashion Runways
More Stats +/-
Real Designers in Virtual Worlds
HP Laptop Goes Way Retro
Year of the Rat
Nude Latex Gowns
Brain Wave-Recording Earbuds