Wieden + Kennedy Tokyo Unveils ‘More with Google' Campaign

By: Armida Ascano - Published: Dec 4, 2010 • References: robbinwaldemar &
The ‘More with Google’ campaign is a branding initiative in Japan spearheaded by global ad agency Wieden + Kennedy. Although the point of the commercial is to expand Google’s reach in Japan by boasting the search engine’s functionalities, the real star of the show is the interactive fashion show demonstrated in the video.

The viral spot involves four friends projecting Google searches for dresses onto a screen. The girls "try on" the dress projections and have one heck of a time doing it. I don’t know about you, but the ‘More with Google’ campaign makes me want to try this at home. Stats for Revolutionary Online Runways Trending: Older & Warm
Research: 5,990 clicks in 285 w
Interest: 4 minutes
Concept: More With Google Campaign
Related: 92 examples / 71 photos
Segment: Neutral, 18-35
Comparison Set: 34 similar articles, including: virtual wall drawings, power-saving transparent phones, and laser illusion circuses.