A Stunning 4D Light Show for the Ralph Lauren 10th Anniversary

By: Armida Ascano - Published: Nov 12, 2010 • References: mediaweek & thefashionspot
This couture clothing mega-company held a 10-minute illuminated extravaganza to ring in the Ralph Lauren 10th Anniversary and launch of e-commerce in the UK. The architectural video mapping used for this light installation is completely breathtaking, falling right in line with the luxurious, top-of-the-line Ralph Lauren lifestyle.

The show featured pieces by Ralph Lauren, polo players, runway models and Ralph Lauren himself taking a bow at the end. As if the Ralph Lauren 10th Anniversary wasn’t epic enough!

Check out the video to experience this haute projection for yourself. Stats for Projected Couture Campaigns Trending: Older & Mild
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Concept: Ralph Lauren 10th Anniversary
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Comparison Set: 36 similar articles, including: rome-burning exhibitions, projected publicity, and virtual wall drawings.