The Lexington Fall/Winter 2011 collection featured a tom-boy-chic style. Large-knit scarves, casual sweaters and loose-fitting jeans took to the runway.
The line presented typical winter hues of gray, beige and brown. Knits were prevalent in the fashions, from sweaters and dresses right down to the socks. The Lexington Fall/Winter 2011 collection also included cute denim pieces and knit staples.
Implications - Products such as this collection demonstrate that there are consumers who believe that fashion is about more than flashy or ostentatious fabrics. For these consumers, comfort and relaxation are the calling cards of the desirable. Companies that are willing to accommodate this emerging perspective are far more likely to stand out from the crowd.
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Concept: Lexington Fall Winter 2011
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Segment: Females, 18-55
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