The latest Replay Jeans Fall/Winter 2011 ad reminds viewers why jeans still exist after being invented almost over 100 years ago by Levi Strauss. The stunning Russian model Irina Shayk is accompanied by the gorgeous male model Vinnie Woolston while wearing some of the hottest denim samples by the Italian house.
Sensual and alluring, the clothing campaign is simple but attractive, enough to keep viewers wanting more. Lensed by French photographer Thierry Le Gouès who has worked previously with the brand, both models sport dazzling pieces from the collection like knitwear, fur, shirts and, of course, jeans. Topless and daring, the fashion diva is not afraid to flirt with the camera to promote each outfit.
The Replay Jeans Fall/Winter 2011 ad combines many of the essentials to advertise a good quality brand of jeans: beauty, sexiness, freedom and a hint of young rebellion.
Stats for Cuddly Denim Campaigns
Trending: Older & Warm
Research: 18,237 clicks in 238 w
Interest: 3.9 minutes
Concept: Replay Jeans Fall/Winter 2011
Related: 66 examples / 51 photos
Segment: Neutral, 12-55
Comparison Set: 24 similar articles, including: 90s revival rags, scorching denim lookbooks, and deathly companion campaigns.
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