Repackaged Convention

A new spin on prophylactics reminds consumers of their importance
Implications - Although most consumers have been taught the importance of using prophylactics, traditional marketing tactics may not be enough to encourage their use. Repackaging this product, whether making it more fashionable, unique or exciting in some way, stands to elevate their importance in consumers’ minds once again. Any conventional product can be viewed as boring; thus, it is up to brands to discover new ways to convey an old message.
SCORE: 5.7
Warm Top 6 Examples: 82,608 Total Clicks Feb 11 - Nov 11
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DEMOGRAPHICS
Haute Couture Contraceptives - The Chanel Condoms Urge You to 'Keep It Classy'
SCORE: 7
Viral 34,191 Clicks Pub: Feb 8, 11
Haute Couture Contraceptives
The Chanel Condoms Urge You to 'Keep It Classy'
This Valentine's Day, make sure you up the ante with these Chanel Condoms. I'm sure that lovin' like this only comes once in a blue moon, so why not enjoy it on the most romantic day of the year. Urging… [More]
Couture Latex Brands - This Marc Jacobs Condom May Appeal to the Brand's Male Fans
SCORE: 6.5
Hot 12,640 Clicks Pub: Feb 3, 11
Couture Latex Brands
This Marc Jacobs Condom May Appeal to the Brand's Male Fans
Simply packaged in black and white, these beauties aren't makeup samples or rejuvenating serums, but are actually sturdy Marc Jacobs condoms. Luxury fashion houses are redefining "safe sex" with this… [More]
Contraceptive-Locating Apps - NYC Condom Finder App Makes the Big Apple the Safest City for Sex
SCORE: 5.6
Warm 14,144 Clicks Pub: Feb 20, 11
Contraceptive-Locating Apps
NYC Condom Finder App Makes the Big Apple the Safest City for Sex
If you have a hot and steamy date but are without rubbers, you can quickly look up where to find them (for free!) with the NYC Condom Finder app. Recently launched as part of National Condom Awareness… [More]
Sporty Condom Campaigns - The Durex Performa Sign Markets to the Crowd During Half Time
SCORE: 4.9
Warm 4,874 Clicks Pub: Mar 31, 11
Sporty Condom Campaigns
The Durex Performa Sign Markets to the Crowd During Half Time
Durex Performa aimed to please an arena-filled audience of sports fans with its handheld poster, rooting for its own sexy team. Shaped like its condom products with a ticking clock on the front, attention… [More]
Fashion House Prophylactics - The Louis Vuitton Condom is Stimulatingly Sexy
SCORE: 5.4
Warm 12,684 Clicks Pub: May 7, 11
Fashion House Prophylactics
The Louis Vuitton Condom is Stimulatingly Sexy
Ever felt like your member was just too fancy for regular, run-of-the-mill condoms? If this is the case, you should definitely check out the Louis Vuitton condom -- it’s totally ballin'! The Louis Vuitton… [More]
Eco-Friendly Condoms - L. Condoms are Women-Empowering and Environmentally Sustainable
SCORE: 4.1
Mild 4,075 Clicks Pub: Aug 1, 11
Eco-Friendly Condoms
L. Condoms are Women-Empowering and Environmentally Sustainable
Founder Talia Frenkel has created a line of condoms called L. Condoms which are incredibly environmentally friendly and are geared more towards women. The L.Condom was developed as a way to blend social… [More]
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