Durex Fetherlite Ultima Condoms Ads Promise Sensitivity

By: Amelia Roblin - Feb 23, 2011
References: rb & coloribus
There's a certain degree of decency to the Durex Fetherlite Ultima Condoms ads, despite their coarse subject matter. Depicting the skin on skin contact of three different lovemaking acts, the viewer must use his imagination to discover the context of each print.

Designed by Reckitt Benckiser, the Durex Fetherlite Ultima Condoms ads use a single piffling feather to separate sexual participants. Claiming that these prophylactics produce "zero degrees of separation," these prints idealize the role of rubbers in the bedroom.