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Score: 6.9
V. Hot Top 4 Examples: 129,374 Total Clicks Date Range: Jul 11 - Mar 12
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Medieval-inspired fashions offer a whimsical European edge
Implications - Fashion consistently takes cues from the past, and the Middle Ages is one period in which designers are increasingly looking for inspiration. Runways and editorials are showcasing everything from chain mail accoutrements to armor-like apparel, and just as the Middle Ages represented a divergence from classical learning, so too do today's Medieval inspirations represent a desire to break apart from the more classic, conservative apparel prevalent in recent fashion. [More]
Score: 6.1
Hot Top 4 Examples: 158,718 Total Clicks Date Range: Jan 11 - Jan 12
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Home accents become more daring and risque
Implications - Your home is your haven, a place where you don't have to answer to anyone -- or explain yourself. With this in mind, product designers are creating crude and provocative housewares that appeal to consumers' more risque tastes. These novelties allow people to indulge in humor as well as their naughtier sides, without public judgment. [More]
Score: 6.8
V. Hot Top 4 Examples: 130,139 Total Clicks Date Range: Mar 11 - Nov 11
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Heavenly figures convey innocence & trustworthiness in marketing
Implications - While some advertisers are trying to get consumer attention through blood, gore and horrific images, others are going in exactly the opposite direction. Images themed around angels, serenity and heavenly figures work to convey a feeling of overall trust and innocence (even if they are marketing lingerie), which ultimately generates positive feelings from the viewer and consumer. [More]
Score: 6.2
V. Hot Top 4 Examples: 65,846 Total Clicks Date Range: Feb 11 - Nov 11
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A new spin on prophylactics reminds consumers of their importance
Implications - Although most consumers have been taught the importance of using prophylactics, traditional marketing tactics may not be enough to encourage their use. Repackaging this product, whether making it more fashionable, unique or exciting in some way, stands to elevate their importance in consumers’ minds once again. Any conventional product can be viewed as boring; thus, it is up to brands to discover new ways to convey an old message. [More]
Score: 6.3
Hot Top 4 Examples: 128,955 Total Clicks Date Range: Oct 10 - Oct 11
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Photographers mix innocence and sin in risque jungle gym shots
Implications - The playground is becoming a favorite theme of photographers, who are using it as a background for often risque photography. Fashion photography, especially, is becoming more non-traditional in that the fashion story is often just as—if not more—important as the clothes featured. As such, juxtoposing sensuality against something as innocent as a jungle gym is one way that photographers are attempting to capture the wavering attention of their viewers. [More]
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Score: 6.7
V. Hot Top 4 Examples: 168,969 Total Clicks Date Range: Jan 11 - Jul 11
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Coarse language transcends ordinary discourse
Implications - Consumers are drawn to the naughty—people love vulgarity. Until now, however, obscene language has never been anything more than part of day-to-day speak and R-rated movies. But today’s designers aren’t worried about being refined; their products don’t hold anything back. From cussing greeting cards to offensive fashion, uncouth designs are increasing in availability, rendering them less shocking than they are amusing. [More]
Score: 7
Viral Top 4 Examples: 334,346 Total Clicks Date Range: May 10 - Jun 11
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Bridal fashions extend to include sexy lingerie
Implications - Allowing a bride to look her best both during the day of her wedding and post-reception, designers are extending their bridal collections to include sultry lingerie pieces that are sure to intrigue future grooms. As a mix between innocent and scandalous, these white and lacy lingerie designs will be coveted by both brides and grooms-to-be, pushing them to feed further into the wedding industry. [More]
Score: 6.9
Viral Top 4 Examples: 220,521 Total Clicks Date Range: Oct 10 - Feb 11
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Advertising agencies shed inhibitions and opt for raw sexuality
Implications - Sexvertising is becoming even more shocking, with blatant phallic references given the green light in marketing. Using extremely graphic sexual imagery to incite innate animalistic desires, aggressive sexvertising in print ads and commercials are strategically skipping the “foreplay,” and taking a much more brazen approach to consumer engagement. [More]
Score: 6.8
Viral Top 4 Examples: 323,953 Total Clicks Date Range: Aug 10 - Jan 11
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Using cuteness to alleviate blatant naughtiness in marketing
Implications - Sex sells, but often at the price of many offended customers. To appease more conservative tastes, and in many cases to create some comic relief, some brands are forgoing the blunt use of vulgar imagery, instead merging the often opposite themes of “cute” and “naughty.” Sex sells, but perhaps only if that risqué product or ad is adorable as well. [More]
Score: 6
Hot Top 4 Examples: 154,241 Total Clicks Date Range: May 10 - Aug 10
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Companies use vaudeville themes to insinuate both sex appeal and class
Implications - By using burlesque elements to brand their products, companies are able to intrigue their audience with sultry sex appeal while maintaining a touch of class. Without a doubt, the poster child for this burlesque movement is Dita Von Teese, who is the face of a variety of products including airplanes, sparkling water and nightclubs. [More]