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Score: 6.5
This Month and Mild Top 4 Examples: 14,785 Total Clicks Date Range: Feb 14 - Nov 14
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A prompt for convenience sees consumers turn to apps for pleasure
Implications - While apps like Tinder have dominated the market for dating, a shift towards apps and products that aid intimacy in an on-demand fashion are on the rise. The connected consumer is accustom to instant gratification, which is being capitalized on with apps that deliver excitement at any moment. [More]
Score: 8.9
This Month and Hot Top 4 Examples: 56,497 Total Clicks Date Range: Jan 13 - Nov 14
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Consumer preference for a tailored experience sparks custom bedroom products
Implications - The personal nature of intimacy products has sparked consumers to prefer customized variations that provide an enhanced sense of comfort and familiarity. As the customization boom continues to permeate a multitude of different industries, the incorporation of such qualities appeals to consumer preference for tailored goods. [More]
Score: 5.3
This Month and Mild Top 3 Examples: 3,638 Total Clicks Date Range: May 12 - Nov 14
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Bedroom products get a food-inspired overhaul for consumers craving novelty
Implications - Seeking escapism in the everyday, consumers are turning to food-focused intimacy products for a sense of excitement and novelty. This shift toward intriguing and obscure variations on traditional products denotes a preference for adventurism in a wide variety of everyday activities. [More]
Score: 7.8
This Month and Warm Top 4 Examples: 37,443 Total Clicks Date Range: Jan 13 - Nov 14
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Products for personal stimulation are given a connectivity focused overhaul
Implications - As consumers become increasingly unable to part with digital devices, brands are responding in kind with connected intimacy toys. Features like Bluetooth or Internet connectivity offer consumers the option to never disconnect even during private moments, which speaks to a preference for technology over privacy. [More]
Score: 6.8
V. Hot Top 4 Examples: 131,039 Total Clicks Date Range: Jul 11 - Mar 12
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Medieval-inspired fashions offer a whimsical European edge
Implications - Fashion consistently takes cues from the past, and the Middle Ages is one period in which designers are increasingly looking for inspiration. Runways and editorials are showcasing everything from chain mail accoutrements to armor-like apparel, and just as the Middle Ages represented a divergence from classical learning, so too do today's Medieval inspirations represent a desire to break apart from the more classic, conservative apparel prevalent in recent fashion. [More]
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Score: 6.1
Hot Top 4 Examples: 160,588 Total Clicks Date Range: Jan 11 - Jan 12
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Home accents become more daring and risque
Implications - Your home is your haven, a place where you don't have to answer to anyone -- or explain yourself. With this in mind, product designers are creating crude and provocative housewares that appeal to consumers' more risque tastes. These novelties allow people to indulge in humor as well as their naughtier sides, without public judgment. [More]
Score: 6.7
V. Hot Top 4 Examples: 130,285 Total Clicks Date Range: Mar 11 - Nov 11
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Heavenly figures convey innocence & trustworthiness in marketing
Implications - While some advertisers are trying to get consumer attention through blood, gore and horrific images, others are going in exactly the opposite direction. Images themed around angels, serenity and heavenly figures work to convey a feeling of overall trust and innocence (even if they are marketing lingerie), which ultimately generates positive feelings from the viewer and consumer. [More]
Score: 6.1
V. Hot Top 4 Examples: 68,729 Total Clicks Date Range: Feb 11 - Nov 11
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A new spin on prophylactics reminds consumers of their importance
Implications - Although most consumers have been taught the importance of using prophylactics, traditional marketing tactics may not be enough to encourage their use. Repackaging this product, whether making it more fashionable, unique or exciting in some way, stands to elevate their importance in consumers’ minds once again. Any conventional product can be viewed as boring; thus, it is up to brands to discover new ways to convey an old message. [More]
Score: 6.3
Hot Top 4 Examples: 130,732 Total Clicks Date Range: Oct 10 - Oct 11
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Photographers mix innocence and sin in risque jungle gym shots
Implications - The playground is becoming a favorite theme of photographers, who are using it as a background for often risque photography. Fashion photography, especially, is becoming more non-traditional in that the fashion story is often just as—if not more—important as the clothes featured. As such, juxtoposing sensuality against something as innocent as a jungle gym is one way that photographers are attempting to capture the wavering attention of their viewers. [More]
Score: 6.7
V. Hot Top 4 Examples: 170,377 Total Clicks Date Range: Jan 11 - Jul 11
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Coarse language transcends ordinary discourse
Implications - Consumers are drawn to the naughty—people love vulgarity. Until now, however, obscene language has never been anything more than part of day-to-day speak and R-rated movies. But today’s designers aren’t worried about being refined; their products don’t hold anything back. From cussing greeting cards to offensive fashion, uncouth designs are increasing in availability, rendering them less shocking than they are amusing. [More]