Star

The MTV Sexidents Campaign Educates on Safe Condom Use

By: Carly Foy - Published: • References: adsoftheworld & bldgwlf
The new MTV Sexidents Campaign is absolutely hysterical and sends a clear message that no sex is accidental.

The comic-style poster advertisements were created by the agency Grey Worldwide. The poster shows a regular person, doing everyday things such as roller blading. Hilarity then ensues as their activity turns into danger and they can no longer control their destinations. The characters then just so happens to accidentally bump into someone, in a very sexual pose.

This print campaign is hysterical and extremely memorable, making the MTV Sexidents Campaign pure genius. MTV and Grey Worldwide have made absolutely sure that you fully understand that sex is no accident, and that you should always use protection. I now know that your clothes don't just magically fall off. Stats for Cautious Condom PSAs Trending: Older & Warm
Traction: 8,346 clicks in 181 w
Interest: 4 minutes
Concept: MTV Sexidents
Related: 60 examples / 46 photos
Segment: Males, 18-35
Comparison Set: 22 similar articles, including: difficult advertising & branding, naughty ads for aids, and safe sexting apps.