Designed by TDA, Sir Richard's Condoms are packaged in the checkered lumberjack-esque pattern that is oh-so-hot this season. It doesn't take much to tell that these particular prophylactics are marketed towards a younger female demographic, but hey, safe sex is a good thing.
Implications - Condoms are a common product that are readily available, so businesses must use attention-grabbing tactics in order to stand out. Colorful packaging is one way to appeal to customers, as this is instantly recognizable on a cluttered shelf. Other marketing tactics can include using shock to garner recognition from customers.