NYC Chooses International Power Button Icon for Condom Wrappers

By: Katie Cordrey - Published: Mar 24, 2010   Updated: Apr 4 2011 • References: &
New York City wasn't having many takers for their free condoms, so they sponsored an online package design contest. Fifteen-thousand voters later, the international power button symbol, a circle broken by a single thrust up line, was chosen for New York City's limited edition condom label.

Listen to the story on NPR.

"After all, New Yorkers are all about power: power shopping, power trips, and now ... power condoms."

Implications - Package design has become much more than a small part of branding, and is now recognized as an art form in its own right. Products from all industries, including contraceptives, food, cosmetics, etc., boast added interest when more attention is taken to packaging design. Stats for Power Birth Control Trending: Older & Chilly
Research: 4,417 clicks in 321 w
Interest: 4 minutes
Concept: International Power Button Icon
Related: 44 examples / 34 photos
Segment: Neutral, 18-35
Comparison Set: 16 similar articles, including: condom-inspired handbags, pop star prophylactics, and condom couture.