New York City wasn't having many takers for their free condoms, so they sponsored an online package design contest. Fifteen-thousand voters later, the international power button symbol, a circle broken by a single thrust up line, was chosen for New York City's limited edition condom label.
Listen to the story on NPR.
"After all, New Yorkers are all about power: power shopping, power trips, and now ... power condoms."
Power Birth Control
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