Rockstar

NYC Chooses International Power Button Icon for Condom Wrappers

By: Katie Cordrey - Published:   Updated: Apr 4 2011 • References: nyc.gov & grist.org
New York City wasn't having many takers for their free condoms, so they sponsored an online package design contest. Fifteen-thousand voters later, the international power button symbol, a circle broken by a single thrust up line, was chosen for New York City's limited edition condom label.

Listen to the story on NPR.

"After all, New Yorkers are all about power: power shopping, power trips, and now ... power condoms." Stats for Power Birth Control Trending: Older & Chilly
Traction: 4,382 clicks in 248 w
Interest: 4 minutes
Concept: International Power Button Icon
Related: 44 examples / 34 photos
Segment: Neutral, 18-35
Comparison Set: 16 similar articles, including: condom-inspired handbags, pop star prophylactics, and condom couture.