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NYC Chooses International Power Button Icon for Condom Wrappers

By: Katie Cordrey - Published: Mar 24, 2010   Updated: Apr 4 2011 • References: nyc.gov and grist.org
New York City wasn't having many takers for their free condoms, so they sponsored an online package design contest. Fifteen-thousand voters later, the international power button symbol, a circle broken by a single thrust up line, was chosen for New York City's limited edition condom label.

Listen to the story on NPR.

"After all, New Yorkers are all about power: power shopping, power trips, and now ... power condoms."