These Carex ‘Ultra Safe' Print Ads Make Safe Sex a Sport
Hilariously overt, the Carex 'Ultra Safe' ad is emphasizing that their condoms can hold their own in any environment. Check out the featured gallery and see these Carex 'Ultra Safe' condom ads for yourselves.
Implications - When selling products that arouse embarrassment in consumers, it's often good to associate the product with things which the general public finds less threatening. Corporations looking to introduce radical ideas to the general masses should consider masking the idea with other ideas the general public is at ease with.