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These Carex ‘Ultra Safe' Print Ads Make Safe Sex a Sport

By: Allison Love - Published:   Updated: Jun 22 2011 • References: behance.net and behance.net
These Carex 'Ultra Safe' condom ads give the idea of "using protection" a whole new perspective. The featured model carries a large butterfly net-like condom in a variety of settings to catch swimming sperm.

Hilariously overt, the Carex 'Ultra Safe' ad is emphasizing that their condoms can hold their own in any environment. Check out the featured gallery and see these Carex 'Ultra Safe' condom ads for yourselves.

Implications - When selling products that arouse embarrassment in consumers, it's often good to associate the product with things which the general public finds less threatening. Corporations looking to introduce radical ideas to the general masses should consider masking the idea with other ideas the general public is at ease with.