Zulema Griffin's designer runway has gone virtual. She opted to show her Fall 2008 Collection on YouTube and MySpace rather than hosting a traditional runway show using a physical catwalk.
The music and the video are not the best, but the concept is quite unique. The stark black-and-white colors combined with faceless models provide the same drama a physical runway show would--and this virtual method is far more cost-effective.
Implications - Zulema Griffin is a former contestant on the reality television show Project Runway, who says that doing a fashion show on the Internet is a great way to generate buzz. Her featured collection shows some gorgeous warm weather dresses that are paired with floppy sun hats.
Stats for Virtual Fashion Shows
Trending: Older & Average
Research: 4,200 clicks in 398 w
Interest: > 3 minutes
Concept: Virtual Fashion Shows
Related: 42 examples / 32 photos
Segment: Neutral, 12-55+
Comparison Set: 15 similar articles, including: portable pickle snacks, virtual cable service apps, and draining sink baskets.
Virtual Fashion Shows
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