Zulema Griffin's YouTube Runway
The music and the video are not the best, but the concept is quite unique. The stark black-and-white colors combined with faceless models provide the same drama a physical runway show would--and this virtual method is far more cost-effective.
Implications - Zulema Griffin is a former contestant on the reality television show Project Runway, who says that doing a fashion show on the Internet is a great way to generate buzz. Her featured collection shows some gorgeous warm weather dresses that are paired with floppy sun hats.Stats for Virtual Fashion Shows Trending: Older & Average
Traction: 4,193 clicks in 328 w
Interest: > 3 minutes Concept: Virtual Fashion Shows
Related: 48 examples / 37 photos
Segment: Neutral, 12-55+ Comparison Set: 18 similar articles, including: luxury christmas cards, teen film documentaries, and chic shower photoshoots.