Juan Carlos Bonilla
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Zulema Griffin’s designer runway has gone virtual. She opted to show her Fall 2008 Collection on YouTube and MySpace rather than hosting a traditional runway show using a physical catwalk. The music and the video are not the best, but the concept is quite unique. The stark black-and-white colors combined with faceless models provide the same drama a physical runway show would—and this virtual method is far more cost-effective.  The Internet has also become a source for new designers to get their name out to both the industry and the customers. Zulema Griffin, former contestant on Project Runway and designer of her own line, opted to show her collections on YouTube and MySpace instead of at a traditional runway show. "I send out a mass e-mail invite to the site and it has worked out well for me," she says. "It has generated more buzz and more of a following then if I would have went the traditional route."
(forbes)References: zulemagriffin, forbes Filed In: |
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