Zulema Griffin's YouTube Runway

By: Juan Carlos Bonilla - Published: Sep 4, 2008   Updated: Jun 17 2011 • References: zulemagriffin & forbes
Zulema Griffin's designer runway has gone virtual. She opted to show her Fall 2008 Collection on YouTube and MySpace rather than hosting a traditional runway show using a physical catwalk.

The music and the video are not the best, but the concept is quite unique. The stark black-and-white colors combined with faceless models provide the same drama a physical runway show would--and this virtual method is far more cost-effective.

Implications - Zulema Griffin is a former contestant on the reality television show Project Runway, who says that doing a fashion show on the Internet is a great way to generate buzz. Her featured collection shows some gorgeous warm weather dresses that are paired with floppy sun hats. Stats for Virtual Fashion Shows Trending: Older & Average
Research: 4,201 clicks in 402 w
Interest: > 3 minutes
Concept: Virtual Fashion Shows
Related: 73 examples / 56 photos
Segment: Neutral, 12-55+
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