The ShowGizmo App is service to the environmental movement with its paperless options and because users can connect online, business cards are not necessary. Conferences are all about connecting to people around and this app certainly makes that easier.
Implications - A new breed of social networking site aims to be a tool to connect people in the real world. MeetUp is an excellent example of a company using its platform to bring about real world connections. Companies should consider how they use social networking as tool to positively impact the users life.