Mercedes-Benz 'Escape the Map' Challenge Asks Viewers to Help Marie

By: Katherine Vong - Published: Nov 15, 2011 • References: escapethemap & popsop
'Marie' is a fictional character in the Mercedes-Benz 'Escape the Map' challenge who needs helps from viewers to "escape" out of Google Maps' Street View. Sound strange? It is, but it's also an exciting and fun way for the automaker to engage its youth audience in the UK.

This video shows 'Marie' trapped inside a Mercedes-Benz C63 AMG Coupe in Google Street View. Her face is blurred, just like the faces seen in Google Maps Street, and the video asks people to participate in interactive online challenges to help Marie, which will also unveil her blurred face. Viewers who participate also get a chance to win a C-Class coupe, in addition to receiving a phone call from Marie thanking them for their help.

With real life and the online world becoming increasingly intertwined, an interesting interactive campaign like the Mercedes-Benz 'Escape the Map' challenge offers one way to gain awareness among today's tech-savvy youth. Stats for Virtual Rescue Campaigns Trending: Older & Mild
Research: 1,298 clicks in 236 w
Interest: > 3 minutes
Concept: Mercedes-Benz 'Escape The Map'
Related: 55 examples / 42 photos
Segment: Males, 12-35
Comparison Set: 20 similar articles, including: 100 creative car campaigns, 82 augmented reality creations, and aviation-inspired supercar ads.