London-based designer and illustrator Owen Gildersleeve is an expert at papercrafts. In his latest work for a corporate client, Owen Gildersleeve mixes his knowledge of papercrafts with typography to create a fun and informative typograph for lactose-free dairy company, LactoFree.
Gildersleeve’s work is well known internationally. He has been featured in the New York Times, Wired and the Guardian, and he has also done corporate work for companies like Nestea and Cadbury.
The Owen Gildersleeve LactoFree ad features "choose your own adventure"-style questions that each person must answer to reach "the land of the dairy." The ad is comedic, but the highlight is really on Gildersleeve’s skills. Each diagrammatic element was "hand-crafted out of paper and card," according to Gildersleeve.
Click through our gallery to see some highlights from the Owen Gildersleeve LactoFree ad, and visit the official LactoFree website to learn more about its dairy-flavored, lactose-free products.
Stats for Typographic Papercrafts
Trending: Older & Average
Research: 10,117 clicks in 262 w
Interest: 4 minutes
Concept: Owen Gildersleeve
Related: 100 examples / 77 photos
Segment: Neutral, 12-35
Comparison Set: 37 similar articles, including: insightfully hijacked adverts, playful spring retail displays, and tax invoice sculptures.
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