It gets cold in the north for a good portion of the near, and should a wandering soul find himself lost in the snow, the Canadian Winter Survival Kit may come in handy.
A close look makes you realize, however, that this is more of an "isolated in a comfortable cabin near the slopes with an attractive woman" sort of package of provisions. The box comes complete with three bottles of beer, three Newfie rums, a pair of lumberjack socks, a downhill skiing lift ticket and condom.
This tongue-in-cheek creation is the work of Beth Chapleau who conceived the project and designed the packaging to give it a distinctly northern aesthetic. The Canadian Winter Survival Kit is contained within an iconically labeled box, while the stickers on the bottles and the condom sachet have that red plaid logger fashion look.
Stats for Prime Northern Provisions
Trending: Older & Chilly
Research: 4,968 clicks in 262 w
Interest: 4 minutes
Concept: Canadian Winter Survival Kit
Related: 70 examples / 54 photos
Segment: Neutral, 12-55
Comparison Set: 26 similar articles, including: sauce splatter marketing, wild wood branding, and minimal modular branding.
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