Levi Strauss Contest 'Care to Air' Design a Clothesline Challenge

By: Katie Cordrey - Published: Jun 13, 2010 • References: us.levi & greenbiz
In a push to green its jeans, Levi Strauss & Co. is crowdsourcing ideas for air drying clothes, offering $10,000 in prizes as incentive. Levi Co. discovered that 60 percent of the energy impact of jeans comes from the consumer and that is nearly all from clothes dryers.

Hanging clothes to dry is cheaper as well as easier on the clothes and the environment. Levi’s 'Care to Air' contest runs until July 31, 2010. Ideas to improve or replace the traditional clothesline are welcome. Stats for Crowdsourced Clotheslines Trending: Older & Mild
Research: 2,628 clicks in 310 w
Interest: 4 minutes
Concept: Better Clothesline
Related: 51 examples / 39 photos
Segment: Neutral, 18-35
Comparison Set: 19 similar articles, including: bicycle-powered washing machines, eco-friendly laundry pillow, and fighting the clothes line ban.