Percy and Reed Dry Shampoo Packaging Speaks to Aspiring Designers

By: Amelia Roblin - Published: Sep 10, 2011 • References: & thedieline
There is a soft elegance behind Percy and Reed Dry Shampoo packaging that would appeal to those who love style. Featuring illustrations by Caroline Phillips of Smith and Milton, this concept is reminiscent of fashion designers' preliminary drawings.

Each tube and bottle of the practical beauty product is treated like a page from a stylista's sketchbook, executed with a hand-rendered quality complete with delicate pencil lines, textures and shading. The impossibly slender and exceptionally coiffed characters present on every label further suit the manner of that type of animation.

All of the attention is on the fabulous hair of these winsome women, addressing the impact that this product can have on limp locks. Percy and Reed Dry Shampoo packaging was conceived for those who care deeply about all aspects of fashion and endeavor to look glamorous at all times. Stats for Illustrated Style Branding Trending: Older & Warm
Research: 28,887 clicks in 246 w
Interest: 4 minutes
Concept: Percy And Reed Dry Shampoo Packaging
Related: 99 examples / 76 photos
Segment: Neutral, 35-55
Comparison Set: 36 similar articles, including: organic aroma branding, mad monkey branding, and effervescent sunblock branding.