Superstar

Copen*hagen by Carlsberg has Clean Packaging for Youthful Consumers

By: Amelia Roblin - Published: May 11, 2011 • References: carlsberg and belowtheclouds
The young contemporary consumer is coming around to appreciate cleaner product labels, and Copen*hagen by Carlsberg offers a mouthwatering minimalism to its packaging that's meant to attract the 25- to 35-year-old age group.

The brewery's in-house design team developed the identity for the new pale ale with a simplicity that most booze brands behind the bar would hardly dream of. Distinguishing these bottles as different, the image exudes a purity and a refreshing look that should be enough to attract consumers in search of their token beverages.

With a young target consumer base, the Copen*hagen by Carlsberg will appeal to those who've yet to become creatures of consuming habit. The clean transparent packaging urges an appreciation of the drink within that most bottled beverages tend to mask.