This All-American Lager Appeals to Beer Lovers Of All Stripes
Rahul Kalvapalle — June 14, 2023 — Lifestyle
References: coopaleworks & brewbound
COOP Ale Works, an Oklahoma City-based craft brewery that has made a name for itself as a reliable purveyor of delicious craft brews ever since it was established back in 2009, has now taken the laudable step of taking its flagship light lager into the retail market.
Coming at 4.5 percent ABV, the 'COOP 66 Lager' is an exceptionally accessible and unobtrusive lager that is ideally suited for low-maintenance sipping in any context. Although its welcoming and lightweight nature makes it instantly suitable to barbecues, picnics and lazing by the swimming pool, it's just as enjoyable at any indoor party or while lazing on the couch watching sports.
Blake Jarolim, head brewer over at COOP Ale Works, confirmed that the retail debut of 'COOP 66 Lager' represents the realization of a longstanding goal of developing a signature light lager that would appeal to the brewery's loyal fans as well as new customers. “This beer is an ode to the shared familiarity of a piece of Oklahoma’s beloved history and the new enjoyment of a light lager we can proudly enjoy together," Jarolim said. "We wanted it to be something that any beer consumer could identify with and adopt into their refrigerator.”
Image Credit: COOP Ale Works
Coming at 4.5 percent ABV, the 'COOP 66 Lager' is an exceptionally accessible and unobtrusive lager that is ideally suited for low-maintenance sipping in any context. Although its welcoming and lightweight nature makes it instantly suitable to barbecues, picnics and lazing by the swimming pool, it's just as enjoyable at any indoor party or while lazing on the couch watching sports.
Blake Jarolim, head brewer over at COOP Ale Works, confirmed that the retail debut of 'COOP 66 Lager' represents the realization of a longstanding goal of developing a signature light lager that would appeal to the brewery's loyal fans as well as new customers. “This beer is an ode to the shared familiarity of a piece of Oklahoma’s beloved history and the new enjoyment of a light lager we can proudly enjoy together," Jarolim said. "We wanted it to be something that any beer consumer could identify with and adopt into their refrigerator.”
Image Credit: COOP Ale Works
Trend Themes
1. Craft Beer in Retail Market - The retail debut of 'COOP 66 Lager' by COOP Ale Works represents an opportunity for craft breweries to expand their reach and tap into the mainstream consumer market.
2. Accessible and Lightweight Lager - The development of 'COOP 66 Lager' showcases the growing trend of breweries creating light and unobtrusive beers that appeal to a wide range of consumers looking for easy-drinking options.
3. Brewery Loyalty and New Customer Acquisition - COOP Ale Works' goal of developing a signature light lager that appeals to loyal fans as well as new customers highlights the importance for breweries to balance innovation with maintaining a strong customer base.
Industry Implications
1. Craft Beer - Craft breweries have an opportunity to introduce flagship light lagers and other innovative beer styles into the retail market to cater to a broader consumer audience.
2. Retail and Distribution - The expansion of craft beers, such as 'COOP 66 Lager', into the retail market creates opportunities for retailers and distributors to offer diverse beer options and tap into the growing demand for craft beverages.
3. Brewing and Beverage Manufacturing - The development of accessible light lagers like 'COOP 66 Lager' demonstrates the need for breweries to innovate and adapt their product portfolio to cater to different consumer preferences and market trends.
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