A three dimensional form can certainly incite emotions, so it's no coincidence that Vara Shampoo packaging should take such a slim and delicate shape. Conceived as an entry for the Avery Dennison International Design Competition, the plastic cleanser bottles do their best to embody the best features of the products within.
Each elongated receptacle takes the same softly cinched form which gives the it grace and elegance, but they labeling of each differs slightly. A black and a white bottle have both been proposed for the "normal hair" variety, while a single and explicitly natural suggestion was made for the cleansing shampoo container. The aforementioned two have been printed with the same logo, look and leafy decal, while Murray Brand Communications opted for more floral ornamentation and the image of a hummingbird on the latter piece of Vara Shampoo packaging.
Divine Detergent Branding
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