Despite technology's influence on animation, the hand-drawn medium continues to charm. Nongfu Spring Oriental Tea packaging is an example of how the illustrated aesthetic is as appealing today as it ever was.
The liquid ready-to-drink oriental leaf tea has been dressed up with delightful labels by Pearlfisher graphic design. The brand identity aims to strike a harmony between Eastern and Western artistic motifs and symbols, all the while celebrating the vibrant history of Asia as the home of enthusiastic tea-drinking people.
One of the loveliest symbols of brew-related internationalism is the beautifully drawn tall ship. Meant to represent the oceanic journey from China to Britain, with delicate herbal cargo which was eagerly adopted into English culture. Nongfu Spring Oriental Tea packaging may contain a more contemporary version, but the story behind its appeal is timeless.
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