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The Candy Room by Red Design Group is Graphically Playful

By: Katherine Vong - Published: • References: reddesigngroup.au & retaildesignblog.net
The interior of a candy store should be fun and playful, and this design for The Candy Room is just that. Created by RED Design Group, it features charming sketches around the store to give the establishment a graphic and whimsical look.

The Candy Room, a new venture by the Australia-based, sugar-free candy importer Sweet Enough, is located in Melbourne and features drawings, such as picture frames, stools, drawers and shoes, that allude to a room. For example, the "kitchen" even depicts a stove with a pot of boiling water. The bare-bones, black and white drawings offer a childlike touch, perfect for the store's target market. RED Design Group also left the color palette of the store white so that the interior could be enlivened by the The Candy Room's products themselves. Stats for Sketched Sweets Shops Trending: Older & Buzzing
Traction: 38,510 clicks in 156 w
Interest: 4 minutes
Concept: The Candy Room
Related: 72 examples / 55 photos
Segment: Neutral, 4-18
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