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Freitag Store Tokyo Features a Unique Utilitarian Design

By: Katherine Vong - Published: Oct 19, 2011 • References: hypebeast and spoon-tamago
Freitag has opened its first flagship store in Asia, Freitag Store Tokyo. The Swiss brand Freitag, known for its line of eco-friendly handbags, is headed by two brothers Daniel and Markus, who were present at the Freitag Store Tokyo opening (see gallery).

The new 2-floor Freitag Store Tokyo features an interior design by Torafu Architects, who renovated an old shoe store called 'Boston,' reports the blog Spoon & Tamago. The architects tried to keep some of the previous design elements that were already in place, such as the shoe box-lined walls. Now made to store and display the brand's 1,200 handbags, the wall boxes lend both a functional aspect and a unique utilitarian look.

Freitag is a company specializing in bags made from upcycled materials such as truck tarpaulins, seat belts, inner tubes of bikes and vehicle airbags.