Levi's Vintage Clothing Site Pays Tribute to the Brand's Heritage

By: Katherine Vong - Published: Oct 20, 2011 • References: levisvintageclothing & popsop
The Levi's Vintage Clothing site is a website dedicated solely to vintage fashion. Levi's, the brand that invented blue jeans, is using the site as an homage to its heritage; the site displays only clothing based on its old-school designs and models.

In fact, all of the garments, in keeping with Levi's history, are designed with fits, fabrics and elements that are specifically associated with a period in time. As the website states, "The history of Levi’s is kept alive through our commitment to remain true to those garments kept in the Levi’s archive dating back to the 1870s."

What's particularly interesting about the Levi's Vintage Clothing site, however, is that instead of photos of jeans, tees and sweaters, only drawings are provided. According to Popsop, the drawings work to enhance the site's vintage atmosphere. Stats for Sketches-Only Virtual Boutiques Trending: Older & Average
Research: 3,797 clicks in 240 w
Interest: 4 minutes
Concept: Levi S Vintage Clothing
Related: 95 examples / 73 photos
Segment: Neutral, 12-35
Comparison Set: 35 similar articles, including: whirlpool denim installations, dapper urban dude couture, and resuscitated discarded tvs.