Superstar

The Local Firm's First Concept Store is Straightforward & Stylish

By: Katherine Vong - Published: Oct 20, 2011 • References: thelocalfirm_ and retaildesignblog.net
Founded in 2007 by Richard Hutchinson and Axel Nyhade, The Local Firm is a Swedish fashion brand that specializes in premium jeans and other high-fashion designs for men and women.

The Local Firm brand is set to open its first concept store in Stockholm this December. The interior design of the store resonates with the company's own design aesthetic -- it's minimal, industrial and offers sleek contrast between elements. Indeed, the whole inspiration behind The Local Firm pieces is the German Bauhaus movement, in which "a contrast of status" is the focus. According to the brand's website, the individual clothes distinguish themselves by contrasting against one another.

The new concept store will offer The Local Firm's entire fashion range, including accessories and shoes. Design elements include industrial materials such as concrete, wood, glass and metal.