A full-bodied vino can transport you to another place and time, and Promenade Wine packaging attempts to do the very same thing. Before you have even opened the boxed alcoholic beverage, the image of a romantic urban European setting is instilled in your drinking experience.
Characteristic elements of the city of Paris are sketched onto the sleeve of the wonderful white wine. The Eiffel Tower, a hot air balloon, mansard-roofed streetscapes, fancy hats, elegant women and cups of coffee are all featured as part of the fetching brand identity. Designers Journey of Norway conceived the charming cardboard case, depicting the magnificent metropolis in a way foreign admirers understand it. With a pale blue backdrop and delectable yellow accents, Promenade Wine packaging is a treat to the eyes before the drink even hits the tongue.
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Concept: Promenade Wine Packaging
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Segment: Males, 18-35
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Hand-Drawn Wine Branding
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