Petit Bateau Packaging Embodies a Floating Bath-Time Form

By: Amelia Roblin - Published: Aug 1, 2011 • References: & lovelypackage
Where many adults may be increasingly drawn to clean and sophisticated product branding, Petit Bateau packaging demonstrates just how much more fun can be had when dressing goods for youngsters. The line of baby bath products takes inspiration from warm watery tubs and tugboat bath toys to create a collection of bottles that fit with the nautical theme.

Sebastian Castro took the basic outline of sailboat with its wind-filled triangular mainsail as the abstract shape for each of the three dispensers. The shampoo, body milk and gel differ in appearance only through the distinctive choice of pastel colors in blue, green and yellow. The cute Petit Bateau packaging design is complete with etched white illustrations of curling waves, a bright sun and birds flying through the ocean air. Stats for Sailboat Soap Branding Trending: Older & Mild
Research: 8,274 clicks in 251 w
Interest: 4 minutes
Concept: Petit Bateau Packaging
Related: 95 examples / 73 photos
Segment: Females, 12-55
Comparison Set: 35 similar articles, including: endearing dragonfly branding, mad monkey branding, and cute corpselike branding.