Minimalist Pet

Seeking peace of mind, owners turn to simplistic pet packaging for authenticity

Implications - Pet owners view their companions as family members as opposed to simple pets, creating a need for health-conscious pet products. Offering a more authentic marketing tactic, brands are turning to minimalist product labeling for pets, reflecting a pattern seen in all food packaging. This signifies a need to have pets treated increasingly similarly to humans.
SCORE: 4.4
Mild Top 5 Examples: 46,273 Total Clicks Mar 13 - Jun 14
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Consumer Insight Topics: MarketingLifestylePetsBranding
Cardboard-Framed Branding - Purina ONE SmartBlend Packaging Makes Feeding Fido More Efficient
SCORE: 6.3
V. Hot 32,938 Clicks Pub: Mar 8, 13
Cardboard-Framed Branding
Purina ONE SmartBlend Packaging Makes Feeding Fido More Efficient
While many consumers have come to accept the cumbersome composition of typical bags of dog food, the designers of Purina ONE SmartBlend packaging have stepped up to suggest a different approach that&#... [More]
Geographic Treat Branding - Spot Farms Informative Branding Identity Will Keep Dog Owners Happy
SCORE: 4.8
Warm 2,058 Clicks Pub: May 4, 14
Geographic Treat Branding
Spot Farms Informative Branding Identity Will Keep Dog Owners Happy
Dog owners are no longer blinded by brand names; they want to know exactly what their dogs are eating, where it’s from and what’s in it, which makes this clear, informative branding... [More]
Symbolic Animal Branding - Mascotte Packaging Incorporates Illustrations for Intelligible Labeling
SCORE: 3.3
Mild 4,159 Clicks Pub: Oct 11, 13
Symbolic Animal Branding
Mascotte Packaging Incorporates Illustrations for Intelligible Labeling
You’ll know that you’re buying for the right type of pet when you pick up Mascotte packaging. These sweet and simple sacks have been marked most prominently with a basic drawing of the... [More]
Nature-Embracing Pet Packaging - Thumper Rabbit Supplies by Hoda Pedramrazi is Clean and Youthful
SCORE: 3.5
Mild 2,409 Clicks Pub: Jun 5, 14
Nature-Embracing Pet Packaging
Thumper Rabbit Supplies by Hoda Pedramrazi is Clean and Youthful
By embracing a nature-inspired look, the packaging for Thumper Rabbit Supplies takes on a healthy perspective that many people will gravitate towards. As individuals become more and more concerned... [More]
Delicious Dog Meal Packaging - The Dingo Natura Dog Food Branding is Simple and Wholesome
SCORE: 3.7
Mild 4,709 Clicks Pub: Apr 14, 14
Delicious Dog Meal Packaging
The Dingo Natura Dog Food Branding is Simple and Wholesome
Except for a few small symbols on the front of its bag, the Dingo Natura dog meal packaging hardly alludes that it’s for dogs, which is probably what makes it seem like it would be so tasty.... [More]