Glamorizing Auto

The auto industry turns to more ostentacious marketing tactics

Implications - Moving away from straightforward benefits branding, big brands are turning to marketing that puts a greater emphasis on prestigious lifestyle, as opposed to the product. Carefully camouflaging products into fashion shows, art exhibitions and social celebrations, even non-luxury autos can be seen as prestigious in the post-recession era.
SCORE: 2.2
Untested Top 4 Examples: 2,275 Total Clicks Jan 14 - Sep 14
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: Art & DesignDesignAutosLive Arts
Car-Inspired Catwalks - This Opening Ceremony Fashion Show had Models Drive Up in Style
SCORE: 3.1
Mild 738 Clicks Pub: Sep 16, 14
Car-Inspired Catwalks
This Opening Ceremony Fashion Show had Models Drive Up in Style
The BTW Opening Ceremony fashion show would have been a spectacle to attend, featuring everything from a pop-up retail space to food vendors like the Dominique Ansel Bakery (creator of the Cronut),... [More]
Glow-In-The-Dark Trucks - A Phosphorescent Truck Promotes Volkswagen's Volksnet Truck Tracker
SCORE: 2.2
Untested 836 Clicks Pub: May 28, 14
Glow-In-The-Dark Trucks
A Phosphorescent Truck Promotes Volkswagen's Volksnet Truck Tracker
Volkswagen’s Volksnet truck tracker system is extremely valuable for truckers, since they are often susceptible of having their cargo stolen, especially as they sleep. In order to get the word... [More]
Interactive Dance Floors - This Interactive Dance Floor Lights Up with Each Step
SCORE: 2.2
Untested 435 Clicks Pub: Jun 1, 14
Interactive Dance Floors
This Interactive Dance Floor Lights Up with Each Step
MINI has created an interactive dance floor that lights up with the steps of the dancers on it. The illuminating dance floor is based off of the new LED dashboard that will be present in the MINI... [More]
Lightweight Vehicle Installations - Leon Shows Us Audi's Light Frame by Hanging it from the Ceiling
SCORE: 0.9
Untested 266 Clicks Pub: Jan 23, 14
Lightweight Vehicle Installations
Leon Shows Us Audi's Light Frame by Hanging it from the Ceiling
In light of the 2013 Guangzhou auto show for the Innovation Exhibition held in China, German auto manufacturer giant AUDI A.G. has enlisted the help of New York-based creative director, artist and... [More]