Expanded Luxury

Luxury brands expand with more approachable services for consumer appeal

Implications - While luxury retailers often rely on consumer loyalty and brand recognition, such singular marketing tactics often prevent exposure to more diverse audiences. Expanding appeal, couture brands are opening up cafes and food venues to offer everyday approachability to their brand experience.
SCORE: 6.6
Warm Top 6 Examples: 62,977 Total Clicks Feb 13 - Aug 15
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DEMOGRAPHICS
Consumer Insight Topics: Art & DesignFashion
Fashion Magazine-Branded Cafes - The Vogue Cafe is a New Addition to the Dubai Mall
SCORE: 6.8
V. Hot 19,420 Clicks Pub: Jun 1, 13
Fashion Magazine-Branded Cafes
The Vogue Cafe is a New Addition to the Dubai Mall
Attendees of the opening night of the Vogue Café in Dubai included supermodels like Petra Němcová, Karolína Kurková and Bianca Balti. This is now the second Vogue Café in the world, the first... [More]
Fashionable Cafe Pop-Ups - The Thomas Burberry Cafe Celebrates the Label's Latest Menswear Range
SCORE: 6.1
Hot 4,009 Clicks Pub: Jun 25, 15
Fashionable Cafe Pop-Ups
The Thomas Burberry Cafe Celebrates the Label's Latest Menswear Range
‘Thomas’ is a Burberry Cafe pop-up that recently opened in the heart of London’s Regent Street neighbourhood. The temporary eatery pays homage to the brand’s founder Thomas... [More]
Contemporary Fashion Cafes - The Maison Kitsune Tokyo Store is an Intergrated Model
SCORE: 5.2
Warm 27,238 Clicks Pub: Feb 26, 13
Contemporary Fashion Cafes
The Maison Kitsune Tokyo Store is an Intergrated Model
The Maison Kitsune Tokyo store merges a traditional shopping forum with a cafe. This way you can drink and shop simultaneously. The unconventional store merges a Parisian storefront design with... [More]
Couture Pastry Shops - Prada Not Only Sells Clothes, But It Will Soon Sell Prada Pastries
SCORE: 6.4
Warm 5,036 Clicks Pub: Mar 19, 14
Couture Pastry Shops
Prada Not Only Sells Clothes, But It Will Soon Sell Prada Pastries
After acquiring Milan’s famed bakery ‘Pasticceria Marchesi Pastry Shop,’ Prada could name it ‘Prada Pastries’— it certainly has a ring to it, doesn’t it?... [More]
Full-Service Fashion Cafes - Gucci's 1921 Cafe is the Fashion Brand's First High-End Dining Service
SCORE: 6.4
Warm 1,939 Clicks Pub: Aug 12, 15
Full-Service Fashion Cafes
Gucci's 1921 Cafe is the Fashion Brand's First High-End Dining Service
Gucci has decided apply the elegance it brings to luxury clothing to the restaurant world by opening the high-end dining ‘1921 Gucci Café’ in Shanghai. The name of Gucci’s first... [More]
Cinematic Fashion Cafes - The Wes Anderson Prada Restaurant Boasts a Whimsical Design
SCORE: 6
Warm 5,335 Clicks Pub: May 8, 15
Cinematic Fashion Cafes
The Wes Anderson Prada Restaurant Boasts a Whimsical Design
The Wes Anderson Prada restaurant is a fashion cafe that embodies an eccentric and whimsical design aesthetic. The eatery is located in the heart of the Fondazione Prada complex in Milan, a series... [More]