Swap Commerce

Offering discounts for product exchanges, brands push for continued patronage

Implications - In an age where online shopping is growing even more ubiquitous each quarter, the scramble to encourage continued patronage when competition is virtually endless is intensifying the focus for retailers more than ever. As such, the seemingly retro concept of exchange for a discount is being adopted as a means to fulfill consumer demand for savings and brand requirement to have them return. This business model is also augmenting brands to be more ecologically sustainable as a result, thus broadening consumer perception.
SCORE: 6.8
This Year and Warm Top 4 Examples: 7,666 Total Clicks Oct 14 - Dec 15
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Consumer Insight Topics: BusinessLifestyleDrinkingRetail
Secondhand Furniture Marketplaces - 'Move Loot' Will Transport Heavy Secondhand Goods for You
SCORE: 6.7
Warm 1,854 Clicks Pub: Oct 17, 15
Secondhand Furniture Marketplaces
'Move Loot' Will Transport Heavy Secondhand Goods for You
‘Move Loot’ is an online marketplace that allows people to buy, sell and swap secondhand goods. Although the secondhand or sharing economy is nothing new, Move Loot takes away the most... [More]
Lingerie-Swapping Programs - This Store Allows Customers to Trade in Old Clothes for New Underwear
SCORE: 7.1
Warm 684 Clicks Pub: Oct 8, 15
Lingerie-Swapping Programs
This Store Allows Customers to Trade in Old Clothes for New Underwear
Underwear store ‘Intimissimi’ now allows customers to trade in old clothes for brand new lingerie. Although some companies have begun accepting used clothing, users receive little in... [More]
Holiday Candy Pawnshop Pop-Ups - The Skittles Holiday Pawn Shop Trades Candy for Unwanted Gifts
SCORE: 6.7
This Year and Warm 2,183 Clicks Pub: Dec 31, 15
Holiday Candy Pawnshop Pop-Ups
The Skittles Holiday Pawn Shop Trades Candy for Unwanted Gifts
The Skittles Holiday Pawn Shop was a four-day pop-up event held in Toronto that allowed consumers to trade unwanted items for bags of the brand’s candy. The unique activation featured a... [More]
Booze-Bartering Bookstores - Molasses Books in New York Lets You Trade Books For Beer
SCORE: 5.2
Warm 2,945 Clicks Pub: Oct 16, 14
Booze-Bartering Bookstores
Molasses Books in New York Lets You Trade Books For Beer
Molasses Books is a unique bookstore, located in the Bushwick neighborhood of Brooklyn, New York, that doesn’t just sell books but also sells booze! The books in this store are second-hand but... [More]