Candid Sincerity

Campaigns are left unscripted and organic for approachability

Implications - Approachability is often lost in the development of more advanced, modern aesthetics. Seeking to heighten consumer connections, brands are turning to candid photographs and street-style settings to make campaigns easy to relate to. This speaks to a shift in marketing tactics toward more realistic images, as opposed to glamorous, over-processed ones.
SCORE: 5.5
Warm Top 5 Examples: 98,173 Total Clicks Jan 13 - May 14
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Activity
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DEMOGRAPHICS
Cute Hipster Couple Catalogs - The Urban Outfitters Winter Catalog Captures Candid Adventures
SCORE: 7.1
Viral 68,566 Clicks Pub: Nov 5, 13
Cute Hipster Couple Catalogs
The Urban Outfitters Winter 2013 Catalog Captures Candid Adventures
The Urban Outfitters Winter 2013 lookbook follows the adventures of a couple on the streets of Amsterdam, bundled up in cozy winter gear. The playful catalog captures the pair candidly, setting it... [More]
Casually Sophisticated Lookbooks - The Mango Pre-Fall 2014 Collection Has Perfect Chic Street Wear
SCORE: 6.7
V. Hot 12,343 Clicks Pub: May 15, 14
Casually Sophisticated Lookbooks
The Mango Pre-Fall 2014 Collection Has Perfect Chic Street Wear
The Mango Pre-Fall 2014 collection encourages women to embrace a casually sophisticated wardrobe for the transitional weather between summer and fall. Although most people are thinking about what to... [More]
Loitering Youth Editorials - The Teenage Kicks Male Model Scene Exclusive is Rebellious
SCORE: 6.1
V. Hot 10,976 Clicks Pub: May 12, 14
Loitering Youth Editorials
The Teenage Kicks Male Model Scene Exclusive is Rebellious
Trend Models newcomer Jeremie stars in the ‘Teenage Kicks’ editorial exclusive for Male Model Scene. The model is lensed and outfitted by photographer and stylist Constance Doyle who... [More]
City Surfer Editorials - The Brad Kroenig GQ France Fashion Story Highlights Beachy Styling
SCORE: 5.6
Hot 6,040 Clicks Pub: May 9, 14
City Surfer Editorials
The Brad Kroenig GQ France Fashion Story Highlights Beachy Styling
Blonde-haired model Brad Kroenig stars in the ‘Surf Sur La Ville’ editorial for GQ France. The image series highlights beach-inspired styling for the modern, urban male and is lensed in... [More]
Street-Climbing Candid Lookbooks - The Reebok Classics Spring/Summer Ad is Simple yet Effective
SCORE: 1.4
Untested 248 Clicks Pub: Jan 15, 13
Street-Climbing Candid Lookbooks
The Reebok Classics Spring/Summer Ad is Simple yet Effective
For the Reebok Classics Spring/Summer collection, the streetwear/sneaker company opted to go with a candid, life-like video look book rather than a contrived, over-styled studio shoot. There’s... [More]