Rudimentary Packaging

Brands turn to rustic design tactics to offer approachability

Implications - Seeking to entice consumers in a manner more approachable than their cold, contemporary counterparts, branding strategies are turning to rustic design tactics that are reminiscent of rural living and organic aesthetics. Rudimentary branding techniques reflect a shift toward more traditional, and fundamentally familiar forms of consumer enticement.
SCORE: 5.1
Warm Top 6 Examples: 64,136 Total Clicks Oct 13 - Sep 14
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Consumer Insight Topics: MarketingBranding
Recyclable Cardboard Bottle Carriers - These Cardboard Container Designs Are Extremely Eco-Friendly
SCORE: 6.1
V. Hot 24,570 Clicks Pub: Apr 11, 14
Recyclable Cardboard Bottle Carriers
These Cardboard Container Designs Are Extremely Eco-Friendly
Olio Flaminio olive oil comes packaged in a neat cardboard container that’s just as practical as it is recyclable. The way the cardboard packaging is put together, its components fold and slot... [More]
Elementary Egg Packaging - No Hatch Eggs Uses the Basics for Wrapping its Products
SCORE: 5.4
Hot 7,164 Clicks Pub: May 27, 14
Elementary Egg Packaging
No Hatch Eggs Uses the Basics for Wrapping its Products
No Hatch Eggs is a brand that aims for sustainability throughout its production and distribution process. As such, the company used the absolute minimal materials required for its egg packaging to... [More]
Homemade Homestead Jams - The Youngs Farm Natural Jams are Made with Fresh Fruit Ingredients
SCORE: 5.2
Warm 2,327 Clicks Pub: Sep 16, 14
Homemade Homestead Jams
The Youngs Farm Natural Jams are Made with Fresh Fruit Ingredients
New York City is offering its citizens the chance to try real authentic all-natural jams thanks to a sop called Project No. 8. The shop offers jams produced by a company called Youngs Farm that... [More]
Packed Lunch Snack Wrappers - Picnic Packaging Has a Scrumptious Homespun Appeal That's Reusable
SCORE: 4.8
Warm 24,590 Clicks Pub: Oct 2, 13
Packed Lunch Snack Wrappers
Picnic Packaging Has a Scrumptious Homespun Appeal That's Reusable
The old-timey methods of selling products have since been replaced by fancy bottles and illustrated boxes, but the Picnic packaging concept comes full circle. Consumers are now beginning to... [More]
Rural-Focused Branding - Bamsrudlaven Gardsis Ice Cream by 'OlssonBarbieri' is Inspired by the Farm
SCORE: 4.5
Warm 2,815 Clicks Pub: Apr 18, 14
Rural-Focused Branding
Bamsrudlaven Gardsis Ice Cream by 'OlssonBarbieri' is Inspired by the Farm
OlssonBarbieri is the branding company behind this design for Bamsrudlaven Gardsis Ice Cream. Since the product was made by a group of young farmers in Oslo who worked with the chickens on their... [More]
Retro Wood Packaging - Greg Ellis Gives an Industrial Feel to TN Fruit Co.
SCORE: 3.9
Mild 2,670 Clicks Pub: Apr 17, 14
Retro Wood Packaging
Greg Ellis Gives an Industrial Feel to TN Fruit Co.
This retro wood packaging design by Greg Ellis for TN Fruit Co. looks like it could be from the 1920s. Not only did Ellis use straw string-like material to wrap around the bottles being sold, but he... [More]