Eco Transparency

Blunt eco packaging caters to those who desire visual accountability

Implications - As environmental awareness expands, a desire for sustainable accountability becomes more prominent, resulting in more conspicuous forms of eco packaging. Sticking to basics such as cardboard and pieces of wood, brands are combining eco materials with a desire for more easily identifiable marks of environmental consciousness.
SCORE: 6.2
Hot Top 4 Examples: 47,090 Total Clicks Feb 14 - Sep 14
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Consumer Insight Topics: MarketingLifestyleDrinkingBranding
Eco Paper Gift Boxes - These Reusable Kraft Paper Gift Boxes are Ideal for DIY Gift Wrapping
SCORE: 7.4
Viral 20,688 Clicks Pub: Sep 16, 14
Eco Paper Gift Boxes
These Reusable Kraft Paper Gift Boxes are Ideal for DIY Gift Wrapping
The kraft paper gift boxes by Etsy user PrettyTape are a smart and sustainable way to package small gifts. Wrapping paper, colorful tissue paper and gift bags are fun, but when they’re not the... [More]
Sustainable Aquatic Branding - Sitka Salmon Shares Use Smart Packaging as a Canvas for its Story
SCORE: 6.6
V. Hot 13,374 Clicks Pub: Feb 7, 14
Sustainable Aquatic Branding
Sitka Salmon Shares Use Smart Packaging as a Canvas for its Story
Imagine the next time you order Alaskan salmon for an upcoming dinner party, it shows up in this sleek, visually aesthetic and smart packaging. Designed by CODO Design for Sitka Salmon Shares, a... [More]
Illustrated Lumber Branding - Handmade Coasters Packaging Features an Applied Woodgrain Pattern
SCORE: 6.3
V. Hot 8,249 Clicks Pub: Mar 13, 14
Illustrated Lumber Branding
Handmade Coasters Packaging Features an Applied Woodgrain Pattern
There is an endearing interplay of natural an artificial occurring in the design of Brian Brubaker’s Premium Handmade Coasters packaging. With this, the Tried & True Supply Co. designer... [More]
Basic Beer-Style Vinos - Red Meat Wine Packaging was Conceived with a Casual Approach
SCORE: 3.7
Mild 4,779 Clicks Pub: Feb 28, 14
Basic Beer-Style Vinos
Red Meat Wine Packaging was Conceived with a Casual Approach
It’s only natural to assume that Red Meat Wine packaging is a six-pack of beer. This deceptive design decision was made to have the consumption culture of the grape-derived alcohol modified to... [More]