Clubhouse Revamped

As the idea of kid-formed clubs persist, their headquarters adapt

Implications - What we as adults recognize as behavioral tribes are seen simply as clubs in childhood. This idea persists even in the digital age, however it is adapting to the more demanding tastes of the digital age through revamped clubhouses. This shows that while cliques remain a natural part of development, this generation's needs are less dependent on imagination and more on tangible value.
SCORE: 5.3
Warm Top 5 Examples: 77,178 Total Clicks Dec 13 - Nov 14
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Consumer Insight Topics: ToysLife-Stages
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