Building rapport, brands offer multifunctional packaging for consumer gain
Implications - Going beyond aesthetic appeal, brands are adjusting designs to make packaging more of a help than a hindrance. By offering dual-purpose packaging that enhances a product's function instead of simply encasing it, brands add extra appeal, speaking to a desire for more pragmatic methods of consumer enticement.
Trend Themes
1. Functional Packaging - Brands are designing packaging that enhances a product's function instead of just encasing it.
2. Dual-purpose Packaging - Brands are offering packaging that serves another function besides holding the product, adding extra appeal to consumers.
3. Packaging Innovation - Designers are pushing the boundaries of product packaging, creating memorable and innovative packaging designs to grab consumer attention.
Industry Implications
1. Food and Beverage - Functional and dual-purpose packaging designs can make a product more appealing and stand out in a competitive market.
2. Consumer Goods - Innovation in product packaging can help these goods stand out on shelves and increase brand recognition.
3. Design and Marketing - Innovative packaging designs can excite and entice consumers, making it a valuable tool in marketing strategy for designers.
