Dual-Purpose Packaging

Building rapport, brands offer multifunctional packaging for consumer gain

Implications - Going beyond aesthetic appeal, brands are adjusting designs to make packaging more of a help than a hindrance. By offering dual-purpose packaging that enhances a product's function instead of simply encasing it, brands add extra appeal, speaking to a desire for more pragmatic methods of consumer enticement.
SCORE: 5.5
Warm Top 4 Examples: 28,879 Total Clicks Oct 13 - May 14
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DEMOGRAPHICS
Consumer Insight Topics: MarketingLifestyleEcoBranding
Coffee Container Clocks - The Nescafe Alarm Cap is a 3D Printed Jar Lid and Functioning Alarm Clock
SCORE: 6.4
Hot 5,173 Clicks Pub: May 13, 14
Coffee Container Clocks
The Nescafe Alarm Cap is a 3D Printed Jar Lid and Functioning Alarm Clock
Thanks to the Nescafe Alarm Cap, their coffee will wake you up in more ways than one. The clever branding concept was conceived to renew their signature product. The dual function coffee container... [More]
Illuminating Energy Drink Bottles - Rise and Shine's Energy Drink Packaging Exudes Electricity
SCORE: 5.4
Warm 13,276 Clicks Pub: Oct 20, 13
Illuminating Energy Drink Bottles
Rise and Shine's Energy Drink Packaging Exudes Electricity
The ‘Rise and Shine’ energy drink packaging is designed after lightbulbs, taking the idea of energy and power quite literally. Remark Studio noticed “a lack of innovation in... [More]
Bowling Pin Bottles - Constantin Bolimond's Bottle Design Concept Becomes a Toy After Use
SCORE: 4.9
Warm 6,357 Clicks Pub: May 6, 14
Bowling Pin Bottles
Constantin Bolimond's Bottle Design Concept Becomes a Toy After Use
Ford Jekson is a bottle design concept by Constantin Bolimond, who made the focus of this project about the way a beverage’s package is used before and after its contents have been all used up.... [More]
Cup-Capped Containers - Elixir Vitamin Water Packaging Invites Immediate Consumption
SCORE: 5.1
Mild 4,073 Clicks Pub: Feb 11, 14
Cup-Capped Containers
Elixir Vitamin Water Packaging Invites Immediate Consumption
You’ll instantly notice something unique about Elixir Vitamin Water packaging, and that feature would translate to a longer lasting impression of this beverage brand. If you’re looking... [More]