A desire for sincerity prompts the integration of raw and revealing insights
Implications - As brands grow, so too do their marketing endeavors, often resulting in commercialized campaigns that lack a genuine sincerity. Seeking to create a more authentic appeal, brands are turning to first-person viewpoints, personal stories and real-world engagements to give attention to interactions that happen outside of the media limelight.
Trend Themes
1. Authentic Marketing - Brands are turning to first-person viewpoints, personal stories and real-world engagements to create a more authentic appeal.
2. Direct Consumer Engagement - Direct engagement with consumers through campaigns that focus on individual experiences and emotions has become an important trend in marketing.
3. Inclusivity - The move towards inclusive campaigns featuring individuals with disabilities and diverse ethnicities is an emerging trend in modern marketing.
Industry Implications
1. Marketing & Advertising - Marketing professionals and advertising agencies need to explore new ways to create authenticity in their campaigns and engage consumers directly.
2. Consumer Packaged Goods - The use of emotional campaigns that evoke themes of inclusivity and personal experiences is a trend that is particularly relevant to consumer packaged goods companies looking to establish emotional connections with their customers.
3. Healthcare - Inclusivity and authentic marketing campaigns can also be applied to healthcare marketing to showcase the real-life experiences of patients and healthcare professionals.
5 Featured, 40 Examples:
203,268 Total Clicks
Date Range:
Apr 13 — Jul 15
Trending:
Average
Consumer Insight Topics:
